Anders Wigerfelt is the Food Own Brands Director at EROSKI.
After graduating in Business Administration and Management (Örebro University, Sweden) and with a Master’s in Foreign Trade (University of the Basque Country), Anders has built his career in the retail distribution sector, where he became Manager of the IKEA Food Service on the Canary Islands and Balearic Islands in 1995 before joining EROSKI in 1997. During his career spanning over two decades, he has managed different commercial areas: imports, footwear, clothing, consumables, books, music, films, consoles, telephones, opticians, bakery, fruit and vegetables. Anders also headed the Surfing Project to optimise the in-store range, before reaching his current post as Food Own Brands Director at EROSKI.