Adrià Garcia i Mateu

The awareness of social and environmental challenges together with market’s complexity requires professionals to create value while shaping a radically different reality. As a designer, my focus is in helping organisations align their strategy with the real needs of the people their serve. My expertise lies in researching together with these people what are their needs, and facilitating creative processes inside organisations to transform these research insights into products and services or systemic transformations. I enjoy combining my work with companies and public institutions keeping a close contact with emerging designers through teaching at several d.schools and research, where I co-founded the first european group on Transition Design.